Even search engines
The engine in your car needs servicing periodically for signs of wear and tear and to maintain the efficiency of its performance. The digital footprint is the marketing engine of your business and it to needs to be serviced regularly to maintain and improve its performance.
The search engines like Google that are in use 24/7/365 are continuously learning and changing the search parameters.
The digital engine is made up of six key areas;
- Social media
- Digital advertising
- Search Engine Optimisation
Having an overview of their individual performance and how it impacts on the overall performance is key to a strong digital strategy for the business.
Have you got a digital marketing plan in place for 2020?
If the answer is yes that’s great, but if the answer is no, then you are missing out on the most effective low-cost marketing tools available today. The use of Search Engine Optimisation is time-consuming but when done correctly each individual component will feed the next like a fine-tuned engine.
Transition your marketing from traditional to digital and take a look at how visible your business is online.