As a local small business how well known is your brand alongside that of the competition in your marketplace? What’s the makes up of the brand’s personality, how does it look and what image does it conjure up for the customer?
Did you know that there are more people over sixty on Facebook than there are under eighteen?
People tend to do business with companies that they are familiar with. If your branding is consistent and easy to recognise, it can help the customer feel more at ease. It’s important that you’re brand stands out from the crowd in today’s busy marketplace. This is made more difficult by the level of choice and noise on the internet. Your brand must also be visible on several different platforms because unlike before when everything was in the Yellow Pages, now everything is everywhere.
Customers love to share good news and a strong brand generates referrals, if your brand isn’t memorable then it can’t be referred on. Building the brand through creating awareness and actively promoting your company will strengthen the brand. The TV traditionally used to be the medium of choice but today it is the use of social media and the user’s screen time.
If you feel that your brand is tired and needs a new lease of life ask yourself these questions.
Are you still offering what your customers want?
Are you the first or the last choice?
Accessing the right customers in your marketplace has never been so complicated. If you don’t have the right strategy in place, then your brand will not stand out from the crowd.