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Virtual is the new normal

Virtual is the new normal

Let’s face it. Nothing like this has ever happened before. We’re all adjusting to a whole new way of working.

Virtual is the new normal.

Whatever business you’re in, it’s down to you to adapt, but worrying about things that are out of your control won’t solve anything.

Business owners generally fall into the following categories: Winners, Watchers and Whiners. The question is: Which one are you?

Are you a whiner who moans about the hand dealt to you – blaming failure on the circumstances rather than your ability to deal with them? Do you do nothing in the hope that things will dramatically improve?

Hope is not a strategy!

Or are you a watcher, sitting back and waiting to see what happens next? Maybe you’re making some plans, but constantly asking the question “What if…?”

Faint heart never won fair lady!

Perhaps you’re one of the winners, with a clear plan and pathway through the next year. Well, congratulations! You are one of a select few that have managed to control the controllable and focus on the future.

“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be,” says former professional ice hockey player Wayne Gretzky.

Putting that in business terms, if the customer is the puck – where are they now, and where will they be in six or twelve months?

A key challenge for businesses today is the ever-growing digital age. Some don’t believe in it, others want to embrace it but lack the expertise. But ultimately, businesses that continue to treat online marketing as an unnecessary cost, rather than a means to acquire more customers, do so at their peril.

Marketing has changed dramatically and is now more complex than ever, yet the results are proven. If your business isn’t virtual then the next twelve months will be particularly difficult. The pandemic has forced even the most reluctant consumers online; you need to follow suit.

Remember the story of The Three Little Pigs? They built houses of straw, sticks and brick. We all know whose house was left standing – the one made of brick of course.

Flimsy ideas and poorly made plans are no good. Your marketing strategies need to have solid foundations to provide a solid future for your business.

If you want to see a marketing plan built on a firm foundation, take a look at the Entrepreneurs Marketing System. And if you’d like to have a chat about implementing a Marketing System of your own, then give us a call 01256213020.

Don’t let any Big Bad Wolves blow your business down. Stay strong and succeed.

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