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    Frequently Asked Questions

    Get the answers to some of our commonly asked questions.

    Why is a social media plan so important?

    Social media is important because that is where your customers are, and they spend a lot of time online. 

    What is SEO and why does it matter?

    Sales Engine Optimisation helps to drive more traffic to your website which focuses on the keywords identified in the customer search report. Fine-tuning them helps the engine perform better increasing your website’s visibility.

    How do I capture email addresses?

     Put in place a sales system to do this automatically and ask for them at every given opportunity.

    How does the snapshot work?

    The Snapshot works by taking a look at your digital footprint and measures it against comparable businesses. The six key areas that are measured can be worked upon independently or as an integrated plan.

    Why is local visibility so important?

    Customers like to support local business but they don’t all do a good job of saying what they do and don’t have an online marketing strategy. Many rely on word of mouth and physical placement.

    How do I get visitors to my website?

    This can be done quickly using paid traffic and consistently through SEO. We use a combination of the two for best effect as the buyers will be at different stages. The key here is to understand who wants what you have.

    How do social ads work?

    Social ads work by targeting specific audiences through different media platforms. Not all media platforms are the same so the message may need to be adapted for the best results.

    Why blog and does it work?

    A blog is a great way of sharing information without selling and if the content is interesting then your readers become engaged and interested in you.

    How do I get more reviews?

    Many businesses simply don’t ask for them, but if it becomes an integral part of your sales process, then, it’s no longer an afterthought. Reviews help to inform new buyers and also refresh your site content.

    Am I tied in to a plan?

    No, plans are there as a guide there are a number of different ways to work with us by term or by project but you are in total control. A discovery call will help you decide if it’s right for you.

     

    What is marketing strategy?

    Getting and keeping customers is the single most important thing for any business with the Entrepreneur Marketing System designed especially for small businesses.

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