Things change constantly we all know that, but when it happens as quickly and abruptly as this then it’s how we react. One thing that we know for sure is that no one sector of society will be left untouched by this crisis and the ones that make smart choices and stay close to the situations will be rewarded with new opportunities.
The question is how do you adapt?
Fewer people are spending in most areas, concentrating on the most essential needs eg food.
We are overwhelmed by the media coverage of the virus and the daily changing situation. People generally are afraid and looking for answers online.
For the foreseeable future traditional offline marketing like shows, conferences, exhibitions and large events have ceased while people simply stop going out.
Direct mail will also be affected because of the way in which the virus spreads customers may just simply block up the letterbox to lower the risk of infection.
Moving to an online digital strategy is the best way to stay in front of your audience, with social distancing and store closures more customers are online. Let people know what you’re doing and keep them updated of any changes, be there when they are ready to engage. If they’ve part purchased or booked something they need to know what to do next give them reassurance where you can.
As a local business, being in tune with the local community chat online gives you a local voice about the things that matter locally and connecting with your customers.
Be more attentive to your customers and let them know that they are a priority. Supporting your customers with a free trial or a discount may go some way to relieving some of the financial stress. Think long term because at some point in the not too distant future this situation will improve and it’s important that you’re there ready to be able to take part in the new market that’s created.
Until then, focus on yourselves and those close around you and stay safe and well. If you need some help going digital with your marketing in these difficult times just contact us on email@example.com