Most companies spend a lot of time, money, and effort building a website to attract a prospective customer’s attention for 8 seconds.
And when they don’t make a purchase, they forget about them.
If they don’t have enough traffic, they spend money on advertising, and again, when they don’t buy, they forget them.
Businesses spend £ 000 annually on attracting customers but then do little to follow up!
If you spend more time on the ones that aren’t ready and engage with them, providing you have something they need at some point in the future, they will become customers.
It’s time to play the long game and invest in a marketing assistant with a difference!
One that chases customers in the right way twenty-four hours a day, every day, 365 days of the year, without a break!
If only three prospects out of 100 are ready to purchase today, then that’s a lot of forgotten potential customers and a lot of money left on the table!
So what should you do about it?
Use a system to pull together a crystal clear SYSTEMATIC plan to plug the holes in your follow-up.
If you need help with the system, the ideas, the guidance, the templates, the guidance and the support to do this, please get in touch!
mikeglynn@mgretailconsulting.co.uk or tel 01256 213020