Category: Marketing

  • Discovering Untapped Potential; TikTok for Business

    Discovering Untapped Potential; TikTok for Business

    In the UK, more time is spent on TikTok every day than on all the other Social Media platforms combined. In today’s digital age, where social media platforms reign supreme in shaping consumer behaviour and driving business success, TikTok is a force to consider seriously. While many businesses may still perceive TikTok as a platform…

  • Bringing Brick-and-Mortar Retailers into the Online Arena: A Survival Guide

    Bringing Brick-and-Mortar Retailers into the Online Arena: A Survival Guide

    In the age of digital dominance, brick-and-mortar retailers have faced an unprecedented challenge. Once the cornerstone of shopping experiences, physical stores compete against the vastness and convenience of the online marketplace. However, all is not lost. With strategic adaptation and a focused online presence, brick-and-mortar retailers can survive and thrive in their local areas, retaining…

  • The Problem With Exhibitions

    The Problem With Exhibitions

    Here is a guide for Exhibiting at trade shows and Maximise Your Business’s Impact and ROI.

  • AI For Small Business The Game Changer

    There is a lot of chatter about AI, and I wanted to discuss the elephant in the room. Does it apply to me and my business? The answer is a resounding yes because it’s as fundamental as the Internet and the mobile phone. This is an extract from Bill Gates’s blog. “I knew I had…

  • The Power of Customer-Centricity

    The Power of Customer-Centricity

    The Benefits for Your Business In today’s fast-paced business landscape, thriving organisations often place the customer at the centre of their operations. Being customer-centric is more than just a trendy phrase—it’s a paradigm shift in how businesses approach their markets, products, and services. But why is it so crucial, and what tangible benefits can businesses…

  • Leveraging Social Media Marketing for Small Businesses

    Leveraging Social Media Marketing for Small Businesses

    If you don’t make mistakes, you aren’t really trying.” – Coleman Hawkins Leveraging Social Media Marketing for Small Businesses In today’s hyper-connected world, social media platforms like Instagram, Facebook, and TikTok have transformed from mere entertainment platforms into powerful business tools. For small businesses especially, these platforms offer an unprecedented opportunity to connect with vast audiences…

  • Capturing nearby customers

    Capturing nearby customers

    The Rise of Local SEO: For small businesses, the digital landscape can sometimes feel vast and overwhelming. With big players dominating the online space, how can a local business hope to compete? Enter: Local SEO. Optimising your business for local search ensures that you capture customers’ attention right in your vicinity. If you’re a small…

  • Services that Scale your Business

    Most companies spend a lot of time, money, and effort building a website to attract a prospective customer’s attention for 8 seconds. And when they don’t make a purchase, they forget about them. If they don’t have enough traffic, they spend money on advertising, and again, when they don’t buy, they forget them. Businesses spend…

  • Your Business Needs You!

    You will be the most significant factor determining what happens in your business next year and beyond. You are in control. The difference between the winners and the losers will be how you THINK and what you DO… In every downturn, a sector in all markets does very well. Why can’t it be you in…

  • A Christmas Survival Guide

    A Christmas Survival Guide

    Surviving Christmas means different things to different people and their respective businesses. Christmas could be the most critical time of the year, and you only have a very narrow window of opportunity. Or. Christmas is your quietest time, and the sales from the summer carry you through the winter period. Either way, Christmas this year…