Your Business Needs You!

You will be the most significant factor determining what happens in your business next year and beyond.

You are in control.

The difference between the winners and the losers will be how you THINK and what you DO…

In every downturn, a sector in all markets does very well.

Why can’t it be you in 2023?

Ask yourself these 3 questions…

  • What DOES your prospect want?
  • What does your prospect NOT want?
  • What is their desired outcome? (In ONE sentence)

Yes, these are simple questions. That’s the point!

The better and more specifically you answer these questions, the better you can sell to your audience. When you make the answers as simple as possible, you have something. 

We tend to overthink our “sales strategy” and worry about all the bells and whistles.

What we need to do is know our customers deeply. We need to know what they want and need.

The RELATIONSHIP we have with our prospects is everything.

“You can do anything… but you can’t do everything. At least not at the same time!”

There will be tough times ahead when you have to face up to your responsibilities for mistakes and things not going right, but there will be Aha moments too. Moments when you see that a few simple changes can make a big difference.

Small hinges swing big doors. They need oiling!

These are the six most valuable steps you can take in 2023 to give your business the best platform to thrive from:

Step 1 – Have a plan and a goal

You need a plan. What’s your plan for next year?

Will you cut back on everything, or will you invest in the critical areas of your business?

How will you know where to invest without the correct information?

Include numbers in your plan. You must have a measurable goal to know if you’re succeeding.

Clarity on where you’re heading in 2023 will help define the plan ahead.

Step 2 – Understanding

Having an understanding of the situation in your market is one thing. Looking for something that could go wrong is another.

There may be some doubt in your mind that you can get through the following year, but self-belief is critical. A clear idea of what success would look like to you is part of that reinforcement of self-belief.

Step 3 – Clear Thinking

Having a yes or no is far more definitive than a maybe. The uncertainty of maybe wastes time and cost money. The question is, “Does doing this deliver my plan, yes or no”.

Step 4 – The willingness to act

It’s down to you.

Success or failure – it’s down to YOU.

Procrastination “The greatest amount of wasted time is the time not getting started.”

Whatever you do – Do it Now!

Step 5 – Overcoming resistance.

Who you associate with matters – a lot!

Make sure you hang around with people that inspire you and not those that suck the life out of you.

Be aware of the time stealers around you, including your staff and customers.

Being more focused on your activities will yield a better return than jumping from project to project. Allow your team to make mistakes and give them more accountable for delivering results.

Step 6 – Build your Audience

Make sure you know who your audience are and where they hang out.

If you want more customers next year, you need to build your audience. The more people that know about you and your products the better.

In short control:

  • yourself 
  • your time,
  • your environment
  • the people around you
  • how you prioritise

If you control all of these, you’ll be on course for a successful 2023.

If you would like some help planning 2023, let’s chat. Call Mike on 07723 504236