Category: Uncategorized

  • Discovering Untapped Potential; TikTok for Business

    Discovering Untapped Potential; TikTok for Business

    In the UK, more time is spent on TikTok every day than on all the other Social Media platforms combined. In today’s digital age, where social media platforms reign supreme in shaping consumer behaviour and driving business success, TikTok is a force to consider seriously. While many businesses may still perceive TikTok as a platform…

  • Bringing Brick-and-Mortar Retailers into the Online Arena: A Survival Guide

    Bringing Brick-and-Mortar Retailers into the Online Arena: A Survival Guide

    In the age of digital dominance, brick-and-mortar retailers have faced an unprecedented challenge. Once the cornerstone of shopping experiences, physical stores compete against the vastness and convenience of the online marketplace. However, all is not lost. With strategic adaptation and a focused online presence, brick-and-mortar retailers can survive and thrive in their local areas, retaining…

  • AI For Small Business The Game Changer

    There is a lot of chatter about AI, and I wanted to discuss the elephant in the room. Does it apply to me and my business? The answer is a resounding yes because it’s as fundamental as the Internet and the mobile phone. This is an extract from Bill Gates’s blog. “I knew I had…

  • The Power of Customer-Centricity

    The Power of Customer-Centricity

    The Benefits for Your Business In today’s fast-paced business landscape, thriving organisations often place the customer at the centre of their operations. Being customer-centric is more than just a trendy phrase—it’s a paradigm shift in how businesses approach their markets, products, and services. But why is it so crucial, and what tangible benefits can businesses…

  • The Rise of the Experience Economy

    The Rise of the Experience Economy

    Introduction:  In today’s dynamic marketplace, businesses continuously seek innovative ways to attract and retain customers. One such approach that has gained significant traction is the concept of the experience economy. Coined by Joseph Pine and James Gilmore in their groundbreaking article in 1998, the experience economy emphasises the shift from a traditional good and services-based…

  • Have you had a mini business service?

    Have you had a mini business service?

    Many of you may drive a car and have it serviced regularly as per the manufacturer’s recommendation. And the reason you do that is to ensure that it remains reliable and works when you want it to. Why is it then that things can go unchecked when it comes to our business, break down, and…