Banishing the Time Vampires

Time Vampires

Okay, there’s no way of dressing this up.

Here’s the truth, most of us don’t use our time to the best of our ability.

If your business isn’t where you want it to be, and you’re not living the life you want, you need to face up to reality.

You need to value your time more!

Time is the most precious currency for all of us. It’s irreplaceable.

We all have the same 24 hours each day and 168 in a week, but we all use them differently.

Ultimately how we use that time will be a key defining factor of success in our business and lives.

I’ve learned during the last ten years that people want quick fixes for their problems, anything that is a fast, painless solution that will cost them as little discomfort as possible.

However, you are different from most people, which is why you own your own business.

There are no quick fixes, but here are some pointers that will help rid you of the “Time Vampires” and assist you in getting more things done!

Where are you heading?

For me, the giant leap in my productivity and the ability to get stuff done came when I could be clear about what I wanted. It was an Aha moment.

Having clarity about your goal helps to keep you on track.

Once you have a clear picture of where you want to be, it provides the magnetic North for what you spend your time doing. Without it, you leave yourself wide open to the Time Vampires and distractions of the everyday.

To get more stuff done, write as clearly as you can exactly where you want to be six, nine and twelve months from today.

What’s the most effective use of my time right now?

Once you have a clear goal, you can answer this question accurately.

Simply put, will what you’re doing now this minute move you closer to where you want to be?

If the answer is no, you’d better stop and find something that will.

This is the most crucial question you can ask yourself many times daily. Using this question when planning your time will help you to ensure that you focus a high proportion of your time on the right things making more effective use of your time.

Take Action

If you’re serious about achieving super success with your business this year, then take your time wrestling with and adequately answering the previous two questions.

We discuss the importance of 90 minutes daily, focussing on getting and keeping customers, which would be an ideal time to answer question one.

You will need to have some tangible measures represented by numbers, all of which can be measured. If it gets measured, it gets done. Once you have that in place, you can start to assess and understand how to spend your time better moving to your North Star.

Kick the procrastination habit.

Another part of valuing your time is kicking the procrastination habit.

Try these techniques.

Learn to take advantage of small segments of time.

Procrastinators are notorious for thinking they need a massive block of time to start on something. Learning to use the five, ten and fifteen-minute slots in your day to organise and break down the things you need to do into smaller steps and work on them.

Big jobs you don’t usually want to do are hard to start but become much more manageable once started.

Break down your projects into small manageable steps and work on completing them one at a time. By doing this, you will start to see immediate progress, and that’s what matters here. Each completed step has a cumulative effect on the completion of the entire project, and each one is a little win.

Be realistic about the time.

Procrastinators tend to be poor time estimators and have unrealistic expectations about what they can do in a period.

Set end times

Setting end times and deadlines helps to keep everybody focused on getting the job done; without them, work has a nasty habit of expanding, so progress is slow. Putting end times in place will dramatically improve your productivity.

Schedule and allow yourself free time

Long periods of intense work don’t do anyone any good. The truth is that your effectiveness diminishes, your thinking blurs, and you start to lose momentum. Scheduling breaks and blocking out your time in your diary are not things to feel guilty about. You deserve it.

Be honest about when your “best” work time is

Are you a morning person and up with the Larks or a Night Owl?

It doesn’t matter.

You are the boss of your business; therefore, you get to decide when your best thinking and most productive work is done. Your responsibility is to ensure that you’re available to do those things at that time and that people get the best version of you.

Learn to delegate responsibilities.

Procrastinators often believe they should be able to do everything themselves, which is unrealistic. Also, if your goals are mad enough and you go back to the first question, there will be much work that will not be the best use of your time. Delegating this kind of work will free up your time so you can devote more to the more essential things.

What can you do in 90 minutes?

Getting and keeping customers is the most critical activity of any business; taking 90-minute chunks to focus on this activity will contact you to your goal quicker.

Here is a list of suggested activities that will help.

If you need any help with your marketing, remember to hit reply and let’s schedule a time to chat.

Services that Scale your Business

Manage your data in one place.

Most companies spend a lot of time, money, and effort building a website to attract a prospective customer’s attention for 8 seconds.

And when they don’t make a purchase, they forget about them.

If they don’t have enough traffic, they spend money on advertising, and again, when they don’t buy, they forget them.

Businesses spend £ 000 annually on attracting customers but then do little to follow up!

If you spend more time on the ones that aren’t ready and engage with them, providing you have something they need at some point in the future, they will become customers.

It’s time to play the long game and invest in a marketing assistant with a difference!

One that chases customers in the right way twenty-four hours a day, every day, 365 days of the year, without a break!

If only three prospects out of 100 are ready to purchase today, then that’s a lot of forgotten potential customers and a lot of money left on the table!

So what should you do about it?

Use a system to pull together a crystal clear SYSTEMATIC plan to plug the holes in your follow-up.

If you need help with the system, the ideas, the guidance, the templates, the guidance and the support to do this, please get in touch!

mikeglynn@mgretailconsulting.co.uk or tel 01256 213020

A Christmas Survival Guide

Attracting new customers through social
Attracting new customers through social
Surviving Christmas means different things to different people and their respective businesses.
Christmas could be the most critical time of the year, and you only have a very narrow window of opportunity.
Or.
Christmas is your quietest time, and the sales from the summer carry you through the winter period.
Either way, Christmas this year will be different, albeit not as stark as last year; with the backdrop of Covid19, we have new challenges to consider. Maximising the opportunity of Christmas means throwing the kitchen sink at it, using everything at your disposal to get customers in.
But here’s the thing lots of businesses overlook the simple things, the free things.
Website Your website is the online face of your business. Is it ready for Christmas? Have you removed the remnants of old offers and refreshed them? Have you made customers aware of your upcoming events for the holiday season and reminded them to buy from you? Do the links on the site still work and go to the right place? Here is a Website checklist to make it easier. Here is a Website checklist to make it easier.
Google my business Your business page on Google has a whole host of information and features that many business owners are unaware of. Some minor tweaks and updates will raise your business profile on Google, the results of which you will see in the search results and activity. Google My Business is completely free, but millions of businesses have not yet claimed their list despite this. Many, many more who, although they have claimed Google My Business listing, have done little or nothing to optimise it. Big mistake.
Here is a Google My Business checklist to save you some time
Reviews Consumer opinion travels faster and further than ever before.
.88% of people trust online reviews as much as a personal recommendation.
90% of people read business reviews online before they visit a business. 
Customers are more likely to spend 31% more with a business. 
Reviews don’t just happen, and businesses can do more to get more of the correct feedback.

Reviews don’t just happen, and businesses can do more to get more of the correct feedback. What other people say about you is many times more potent than what you say about yourself!
A well-managed strategy that builds you a steady flow of positive reviews online, on the websites that matter most to your potential customers, is one of, if not the, most helpful thing you can do.
Facebook ads As a local business, you can reach more people than ever before at a fraction of the cost of TV, newspapers or other traditional media. However, over 95% of businesses don’t use Facebook ads, which is daft when you see what you can do. Using Facebook to tell more people what you do is a brilliant thing to do, and you probably only need one campaign to work!
We don’t know how Christmas will turn out with the supply challenges, rising infection rates, rising prices and the apparent shortage of labour. But, if we control what we can, we make the best of the opportunities that pop up in front of us. The Business Inspector list will highlight some quick wins for you, but if you want to know more and thrive in 2023, click the link for a discovery call.

Have you had a mini business service?

Many of you may drive a car and have it serviced regularly as per the manufacturer’s recommendation. And the reason you do that is to ensure that it remains reliable and works when you want it to.

Why is it then that things can go unchecked when it comes to our business, break down, and we don’t notice?
Or perhaps the set-up was wrong in the first place, and it’s never worked to full efficiency.

Your digital footprint and the way in which customers interact online will be the difference for many businesses.
Most customers start their search online when looking for products, services and solutions to a problem.

Before 2020, most searches were done using Google, and the volumes of searches grew massively throughout the year.

This is why today, more than ever before, is it important that your business is well represented on the internet. And that you have a system in place to focus on the key activities that drive your business.

The Mini Business Service will give you an overview of your digital footprint and how customers find you. It will also make some recommendations.

HOW IT WORKS
To help you get customers regularly and retain them best is by following a system, that works.

Getting the most out of any system needs all the right components to be in place doing their job.

The Mini Business Service will give you an unbiased overview of your digital footprint and how customers currently find you online. It will highlight opportunities available to most small businesses before spending on ads.

1 We first need to understand what your gap is.
You may want to have more regular customers and be able to anticipate customer flow better.


2 Then we take a look at your current marketing and marketing assets
You may have a website and Facebook that give you an online presence but no vehicle for information gathering.

3 Fix your marketing – your business promotion may have relied on word of mouth and some local advertising that has grown your business considerably. However, it would be best if you had a regular marketing plan that works in the background.

4 Knowing the score – here, we measure what works best and the results so that they may be repeated again and again. Also, we help you to look at an evergreen campaign and promotional ones.

If you have a small business and haven’t taken the time to take a look under the bonnet of your sales engine, then perhaps you should take a look at the Mini Business Service.

To take a closer look at your sales engine contact info@mgretailconsulting.co.uk or tel 01256 213020.